What do you do when times are bad and you find yourself cash-strapped?
fashionistas in japan arent about to sacrifice on shopping, they're just making sure that their money goes a longer way.
enter g.u., a new fashion retailer whose main marketing strategy is to provide clothing that is cheaper than uniqlo's. while uniqlo's entry into singapore is probably rocking some boats over at home, the japanese seem to have already moved on to this new kid on the block.
this summer g.u. aims to arm-wrestle a good part of uniqlo's lion share of the budget fashion market by releasing a entire range of coordinates that cost a mere 990 yen. imagine jeans that cost just about as much as a movie ticket in singapore.
now if only they'd expand into okinawa as well.
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